Every once in a while the time is right to introduce something distinctive into the specialty sporting goods environment. Each product package articulates it’s unique qualities but also ties into the core product line.
Plain, pre-production “New Flavor” packaging film and an obligatory peanut allergy warning came together to offer a chance to get the community talking. A limited run featuring a somewhat obscure pop culture reference really connected, leading to the most popular new flavor launch in company history.
Bring out Salty the Caramel Yeti to pitch this new flavor as a winter holiday edition. Early tests proved so popular that Salty showed up six months early and sales took off immediately.
Capitalize on Salty’s popularity by taking this winter beast and putting him on a summer-focused flavor. Now Salty’s the Sweaty Yeti. Additionally, this flavor needed to be co-branded with a supporting sponsor.
Special edition 8-pack box designed to draw attention to this new flavor.
Special edition premium product for the Ironman World Championships in Kona, Hawaii. It’s success led to the flavor joining the full time line up.
Special edition product developed to fundraise for the Challenged Athletes Foundation during the six months leading up to the Ironman World Championships in Kona, Hawaii.
New flavor launch with direct link to the Ironman World Championships in Kona, Hawaii.
Specially branded 8-pack box launching a new flavor, but also calling attention to the company’s related charitable effort.
This little gift wrapped gingerbread man connected with legions of new and existing customers.
A frosty flavor for a frosty season featuring a backcountry skiing snowman who carries the handle Frostmaster.
A seasonal holiday flavor.
